Hi, welcome to jmherman.com. My name is Jacob Herman and I’m a data analyst, esports hobbyist, and your new best friend in digital marketing.
Besides currently being a student in the Saunders College of Business at the Rochester Institute of Technology – which boasts an AACSB accreditation – I’ve also conducted an extensive amount of independent research into various marketing successes and failures, particularly with regards to esports. If you don’t share that passion, don’t worry, the blogs you’ll find here are based on concepts which apply to marketing in any industry.
Outside of my passions for esports and marketing, I’m also fond of spicy foods, Sci-Fi, and cuttlefish.