Jacob Herman
Analyst – Marketer – Esports Hobbyist
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Interruption Advertising: A Balanced Approach
When you hear about interruption advertising, it’s usually in a negative light. This is not without reason; people inherently dislike being pulled away from their content, particularly when they’re not given a choice. Unfortunately for you as the marketer, you also have little choice but to adhere to the advertising format of the most popular…
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Better, Not Bigger: Connecting With Your Customers
It’s no secret that the gaming industry is on a downturn, with a great number of recent layoffs even at AAA studios. 2023 had some very notable failures, with names as large as Activision and Bethesda experiencing catastrophic flops in Modern Warfare III and Starfield respectively. Bethesda’s Starfield promised to “set players loose” and allow…
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The Buyer Persona: Understanding Your Customers
Most people with a marketing background will recognize the definition of a buyer persona, and will tell you that they’re useful. They’ll know that a buyer persona consists of a short description of a “type” of customer, usually with a name, and presumably split by demographics or psychographics. This isn’t wrong, but it’s missing what…