Jacob Herman

Analyst – Marketer – Esports Hobbyist

  • Blog 1 (Placeholder title)

    This is placeholder text, but this will eventually be my first blog post. There will probably be a background here and obviously the blog itself.

  • The Buyer Persona: Understanding Your Customers

    Most people with a marketing background will recognize the definition of a buyer persona, and will tell you that they’re useful. They’ll know that a buyer persona consists of a short description of a “type” of customer, usually with a name, and presumably split by demographics or psychographics. This isn’t wrong, but it’s missing what…